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Virgin Consumer Electronics
from the he'll-sell-everything-if-he-can-slap-his-brand-on-it dept
Is there anything Richard Branson won't sell, so long as he can slap a Virgin label on it? There's air travel, music, mobile phone service and who knows what else. Now, there's also Virgin consumer electronics. Since it seems like every third company these days is trying to move into the (often tight margin) consumer electronics business, you have to realize that this is purely a marketing play (Virgin, after all, is simply a marketing vision). He even admits in the launch of the products that the goal is to get people to buy these gadgets so they feel more comfortable going out and buying a Virgin mobile phone plan and a flight on Virgin Airlines. How long until they offer the "Virgin Lifestyle Plan", where you pay a certain monthly flat fee and get everything: a Virgin Home with Virgin Furniture and a Virgin Car along with travel anywhere you want to go on a Virgin Plane?
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sorry in advance
Hehe, that article had both "tight" and "virgin" in it. heh heh
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lets hope he doesn't get into the mail-order-bride business. ;)
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Dating Service
I understand he was looking at a Dating Service as well, until he realized that a) there would be no repeate customers and that b) the market was fairly small to begin with.
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I'm still waiting for Virgin Cola (the white diet stuff) to show up in the US.
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