Ubiquitous Computing Needs To Be Friendly

from the not-intrusive dept

As we get closer and closer to a world where "ubiquitous computing" is expected, it's a little bit scary just how much it's the clueless marketers who are drooling over it, rather than just the early adopter techies. So, here's a good reminder from the latest Ubiquitous Computing conference that for ubiquitous computing to really take off, it needs to be "friendly" - and not intrusive. The rise of clueless marketing (which is not, as far as I'm concerned, really marketing at all), means that lazy marketers believe that bombarding people with intrusive advertising for things they clearly don't need or want is the best way to sell their product. By now, most people should realize that all this really does is anger consumers and get them to try to shut off the spigot (note the "do not call" list and the rise of anti-spam systems). Sure, a few gullible folks will end up buying a product, but it doesn't create a long term business - it just poisons the well.

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