Culture

Culture

by Mike Masnick




Ubiquitous Computing Needs To Be Friendly

from the not-intrusive dept

As we get closer and closer to a world where "ubiquitous computing" is expected, it's a little bit scary just how much it's the clueless marketers who are drooling over it, rather than just the early adopter techies. So, here's a good reminder from the latest Ubiquitous Computing conference that for ubiquitous computing to really take off, it needs to be "friendly" - and not intrusive. The rise of clueless marketing (which is not, as far as I'm concerned, really marketing at all), means that lazy marketers believe that bombarding people with intrusive advertising for things they clearly don't need or want is the best way to sell their product. By now, most people should realize that all this really does is anger consumers and get them to try to shut off the spigot (note the "do not call" list and the rise of anti-spam systems). Sure, a few gullible folks will end up buying a product, but it doesn't create a long term business - it just poisons the well.

1 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

Add Your Comment

Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML
Save me a cookie
  • Plain Text: A CRLF will be replaced by break <br> tag, all other allowable HTML is intact
  • HTML: No formatting of any kind is done without explicitly being written in
  • Allowed HTML Tags: <b> <i> <p> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Close
Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie

Search Techdirt
And now, a word from our Sponsors..



Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Related Stories
Close
E-mail It