Kodak Notices People Really Dig This Digital Stuff

from the slowly,-but-surely... dept

For many years, we've been hearing Kodak say that they understand how digital technologies are a threat to their film business and how they were maneuvering to deal with that. However, it was clear that they were having trouble weaning themselves off their film cash cow and were letting others really take the lead in digital photography. In some ways, this probably made sense - since the time frame for the "death of film" has been greatly exaggerated, and there was no reason Kodak shouldn't continue to profit off of it while they could. However, now they're saying that they really, really (no, really) believe in the power of digital and are shifting their entire business to focus on digital technologies. Step one in this field is to take on the printing companies, but they're looking at many different possibilities with the idea that they are not going to fallback on their film business any more. It's a big task to make such a big shift, so it will be interesting to see how well Kodak pulls it off. Still, it's better than fighting all the way until the bitter end, and it's good to see them announce a definitive break with their film roots, as that should set the overall focus of the company in a much more forward-thinking manner.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Brad, Sep 25th, 2003 @ 2:50pm

    RIAA

    If only the RIAA would do the same. They would still be here in ten years.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Dan DiPasquo, Sep 25th, 2003 @ 3:17pm

    Ofoto

    Kodak moved into the digital business a couple of years ago with their purchase of Ofoto.

     

    reply to this | link to this | view in thread ]

  3.  
    icon
    Mike (profile), Sep 25th, 2003 @ 3:21pm

    Re: Ofoto

    Yeah, I said they've made efforts in the space. They had done so well before they bought Ofoto. However, they were still mainly based on their film business.

    What's big about this announcement is that they're now admitting that they are no longer going to focus on their film business and, in fact, are seeing that as an obsolete offering.

    That's quite different than just putting your toes into the digital photo business.

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    dorpus, Sep 25th, 2003 @ 5:14pm

    Other digital players should worry

    Kodak has decades of experience in optics and color chemistry, so much so that they are considerably ahead of academic (i.e. public domain) knowledge on anything related to imaging. Only PhD's are considered for most jobs at their headquarters. When they start making digital cameras with better colors, better optics, other companies should worry.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Anonymous Coward, Sep 25th, 2003 @ 6:26pm

    Re: Other digital players should worry

    Actually, I've used two different Kodak digital cameras in the past and my favorite thing about them was the really great colors that other digital cameras didn't seem to often match.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    not dorpus again, Sep 26th, 2003 @ 7:33am

    Re: Other digital players should worry

    the basic problem with kodak digital cameras is that they are designed by dorks/nerds ie completely lack any of that porsche/good looks type stuff. while they might be functional, they are not attractive. this is where the japs have it all over them. that and kodork is very arrogant/greedy.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    rax, Sep 26th, 2003 @ 8:01am

    Re: Ofoto

    One of the great things about Kodak is that you can buy a disposable camera, make all your pictures and then have them "developed" to digital on a Kodak Picture CD. I've yet to find a reasonably priced water-proof camera, and for that reason alone Kodak rocks.

     

    reply to this | link to this | view in thread ]


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