Gillette, makers of batteries (among other things), has decided that this fuel cell thing might really have some potential and have invested in a fuel cell company. While I agree that there's a lot of potential for fuel cells, I still get confused when people say that they'll replace rechargeable batteries. In the article, they quote someone from the fuel cell company saying: "Another advantage is that the fuel would come in replaceable cartridges. The user simply snaps in a new one rather than having to wait for a recharge." A huge part of the reason people like rechargeable batteries instead of disposable batteries is that they don't always need to buy new batteries and have them handy for when the old batteries die. While fuel cells may last longer, they bring back that issue of having to always buy more "cells" (which most consumers will simply consider to be "long life batteries" anyway) and have them around. While longer life power is nice, battery companies shouldn't ignore the very reason people like rechargeables.
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