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Studies

by Mike Masnick

Tue, Sep 23rd 2003 12:58am





Radio Stations Haven't Cracked The Internet Market

from the wonder-why... dept

For all the talk about how radio stations were learning to embrace the internet, it appears that listeners are telling quite a different story. Now that Arbitron is measuring webcast listeners as well, it turns out that only two of the top twenty webcast radio stations are from actual radio stations. Of course, this should probably be a clue to both the music industry and the radio industry (or should we just say Clear Channel, since they are the radio industry these days?), but it's unlikely they'll get the message. The fact is that people are sick of the same dreadful music being played over and over again and they want something new and better - and neither the big label music industry nor traditional radio seems to be giving it to them. When listeners have a choice, they go elsewhere.

3 Comments | Leave a Comment..


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  1.  

    ugh

    identicon
    westpac, Sep 23rd, 2003 @ 5:00am

    Clear Channel is the worst thing to happen to radio since payola. Two local radio stations went to Clear Channel and now both play the exact same songs in exactly the same order. You can listen to a song on one station and about twenty minutes later hear it on the other one. The local "classic rock" station has about twenty songs in heavy rotation and they're the same ones they had in heavy rotation five years ago, so if you like Pink Floyd or Lynard Skynard you'd be in paradise. I wish I had the bandwidth to listen to internet radio at home.

    [ reply to this | link to this | view in thread ]

  2.  

    Re: ugh even more.

    identicon
    freakysteve, Sep 23rd, 2003 @ 7:14am

    and so is RadioOne if you listen to 'urban' music. They are the black owned national behemoth that plays the EXACT same thing across all of their stations across the country. It's horrible and since even the largest markets rarely have more than 1-2 urban channels anyway (1 ClearChannel owned & 1 RadioOne station) it becomes very difficult to listen to anything hiphop wise that is NOT in the billboard top 10.

    Back to AM!

    [ reply to this | link to this | view in thread ]

  3.  

    radio

    identicon
    w, Sep 23rd, 2003 @ 4:03pm

    It dosen't matter any way; if you listen to the radio close, you'll find that they ALL play the smae songs day after day after day. The only way to here something different is to change channels each day.

    [ reply to this | link to this | view in thread ]


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