Ticketmaster Decides The Richest Fans Will Get The Best Seats
from the is-this-good-or-bad? dept
Ticketmaster, realizing that they may be underpricing many of their concert tickets appears to be getting ready to make ticket selling much more of a market-based phenomenon. Instead of offering set pricing, they're now going to auction off their best seats to the highest bidders. I have mixed feelings on this. Already, the best seats do go for higher prices - which makes sense. Also, there's a brisk market in scalpers buying up the best seats and reselling them for huge profits - so it really is just a question of who gets to keep the profit. The downside, of course, is that the "best" fans are often unlikely to be the "richest" fans. Of course, this seems like an opportunity to me. It's still in the band's best interests to have its best fans get good seats (or it won't have many fans at all). So, why not reserve a portion of the tickets for those fans who have demonstrated themselves as loyal - such as members of a fan club.