It appears that more and more people are beginning to realize that business models surrounding WiFi can be a bit more creative than "charge for access". More and more retail establishments are discovering that their staff can do a lot more with WiFi. The first example may be the best. A restaurant gave WiFi-enabled handhelds to all waitstaff to submit orders. Customers get faster, more accurate service, and the waitstaff gets better tips. Seems like a win-win for everyone involved. Now, how long until that same pub realizes they can also make customers happier by letting them tap into that WiFi goodness? And, yet, the analysts continue to tell us that WiFi is a dead market.
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