More Content Behind The Online Tollbooth
from the why-put-it-on-the-internet-at-all? dept
Mark Glaser's latest column is looking at the LA Times' newest experiment to put all of their entertainment content behind the paid wall. They've only just started, so there's no real way to determine how successful it has been, but I still argue this is a mistake. They're charging $5 a month for entertainment info - which is something of a commodity online. Are the LA Times' reviews really so valuable that I would pay to read them over some other site's reviews? Without adding any additional features and blocking off highly competitive content, the LA Times is making a mistake. These sites are not embracing what makes the internet useful, but rather are trying to shift offline business models onto the internet and then putting up artificial barriers to pretend they make sense. The value in a different medium is in embracing what makes that medium different. Pretending it's just an electronic version of your newspaper may be easy, but it's not a long term strategy that will work.