Familiarity Breeds Content

from the it's-all-about-brand-association dept

You would assume this one would be obvious, but (as with many such things) now you have a study to prove it. It turns out that people who have a positive feeling towards a particular website tend to transfer those feelings to advertisers on that website. In other words, advertisers might want to focus on posting their messages on sites people like, rather than blanketing the entire internet. However, an even more important interpretation of these results should be (though, it's unlikely most advertisers/sites will realize this) that the use of annoying and intrusive advertising is bad. Those types of advertisements anger readers, making them less happy with a site (and less likely to return). Negative feelings towards a site are likely to be passed on to the advertisers who caused it as well.

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