Protecting Its Proprietary Pork - Hormel Back To Suing About Spam Name
from the history-repeats-itself dept
Back in the mid-to-late nineties, there was a period of time where Hormel Foods, the makers of SPAM - the luncheon meat (if you can call it that) - got upset at everyone using the term for unwanted email. They threatened a few lawsuits, but eventually backed down, and even came close to embracing the notion that the spam label for email was really giving them free publicity. Apparently, Hormel has changed its mind. They've now filed a complaint against anti-spam technology vendor Spam Arrest for filing a trademark application on the company's name. Of course, since Hormel has openly said that people can use the spam name for unsolicited email, they will have a lot more trouble defending the trademark. Also, it seems pretty clear that the overall meaning of the word "spam" has changed. Most people think about the email before they think about the meat-like substance.
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Not to the older generation
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Trademark infringement
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