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Net-Driven Sales To Surge
from the whether-online-or-offline dept
Again, this shouldn't be a huge surprise to most people, but new studies have found that even when people buy goods offline, they do their research online. This suggests that there's a real benefit to blending online and offline commerce efforts (if possible). The problem, of course, is that it's not always easy to track the path of someone who does research online and then buys offline. The studies also show that price is still the leading reason why people search out alternatives online - though, convenience and trust of the retailer do matter. Either way, though, I wonder if offline sales, driven by online research, should count as internet sales? Since companies are working so hard to justify their online efforts, they may not be getting enough credit for their websites being information sources that lead to offline sales.
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Discount?
The tricky part is coming up with something that makes it worth the time of the consumer without it costing the store too much, i.e, a 20% off the TV coupon is probably out of the question.
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Have you ever used one? Re: Discount?
If the rebate was sent to the store - and you just gave them your name, or something - now that I would do. But from a pride perspective, I'm not freakin' pulling out a printed piece of paper from my computer and looking like a cheap nerd in everyone.
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Already happened
I used ebates.com and a first-time buyer discount, found at one of the "coupon codes" sites to get a $600 compound miter saw for $405, including shipping.
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