Job Seekers Have Choices

from the not-everyone-uses-them dept

A new study about the online job market place doesn't come up with too many surprises. First, most companies realize the importance of having their own career website for potential employees to visit. 94% of the companies surveyed had such a site - up from only 29% five years ago. As for the commercial job boards, it appears that Monster holds a commanding lead over the competition, brining in nearly 3 times the amount of traffic of its top competitor, HotJobs. While both of these top sites announced plans late last year to target the blue collar community (which they followed up with targeted Super Bowl ads), it turns out that not many blue collar workers use these sites. The study points out that there are plenty of blue collar workers online, so it's more a situation of the job boards not doing a very good job of getting their message across - or these workers already having a better system in place for finding jobs.

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