The Mood Among Campus File-Swappers

from the antagonizing-the-wrong-crowd dept

A Stanford student has written an opinion piece for News.com explaining why the music industry is making a huge mistake by antagonizing their customers, rather than embracing the technology they want to use. He makes the point that these people are still their customers - and there is a large group of them that use file sharing to discover new artists, who they then spend money on. If the RIAA embraced file-sharing and targeted those groups with promotions, they could increase their market. Instead, they're pissing off their own customers who are increasingly looking towards alternatives.

1 Comments | Leave a Comment..