Net Publishers Expand Offline

from the why-stick-with-one-medium? dept

Why stick with one medium when you can expand into so many more? There's a trend among successful online publicatins to expand into offline products as well. Just this week, Slate announced a new radio show, while The Smoking Gun and Classmates.com announced television shows (too bad it's not a combined television show - now that would be fun). It appears that people are realizing that entertainment runs across many different areas these days, and there's no reason to limit yourself to a single medium. Of course, the trick is "matching the medium to the message". The nice thing about the internet is that it's interactive. It's sometimes difficult to move that interactive experience to television.

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