High-Tech CEOs Confront New Reality

from the good-for-them dept

A new survey of high-tech CEOs shows that most realize that the business conditions they operate under have changed quite a bit in the last few years. Luckily, it sounds like enough realize that when the market conditions change, it's important for the business to respond as well (something the entertainment industry doesn't seem willing to accept). CEOs are realizing that while some things (capital, customer acquisition) may be expensive now, other things are much cheaper (human resources, real estate, technology). It's the job of a good CEO to figure out how to make his or her company thrive, no matter what the market place throws in their direction. Not everyone responds the same way, but it's good to see that companies are responding, rather than just withering away.

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