SBC Offers Flat-Rate Plan

from the took-'em-long-enough dept

A few months back, I switched off SBC's local phone service in California to try out MCI's "The Neighborhood" flat-rate plan, which has had some problems, but overall has worked well. SBC has then spent plenty of time and effort tryng to convince me to come back into the baby bell fold. They've offered up a series of plans with larger and larger initial incentives. However, all of those plans still involved metering - which is something that is hard to overcome once you get used to a flat-rate plan. Now, it appears, they've finally realized that customers like flat rate offerings. It lets them do what they want, while knowing what their costs will be. There's no variable component. Thus, SBC is coming out with their own flat rate service, strategically priced a dollar under MCI's offer. What amazes me is that it's taken them (and all the other phone companies) this long to realize how much consumers value the flat-rate offerings.

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