Samsung Creating New Matrix Phone With Warner Brothers
from the advertising-gets-integrated dept
There have been plenty of stories about companies using movies for product placement advertising purposes - but how about creating an entire product around a movie? That appears to be the goal of the new "Matrix Phone" from Samsung which will be launched in conjunction with the new Matrix sequel. Samsung signed a deal with Warner Brothers to make a special phone for the movie. In part, I think this shows a shift to more integrated advertising with entertainment products. It's no longer just the companies using various media as an advertising channel, but looking to integrate and design their products around the lifestyles found in TV shows and movies. Expect to find more entertainment-branded mobile phones and other products to show up in the near future. The question is whether or not consumers will go for it - or if they'll see it as blatant advertising. Also, do they run into problems after a movie has been out for a while? Will it still be "cool" to have a Matrix phone in 2004?
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A dud
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Re: A dud
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Real life Matrix like action
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That's not a matrix phone!! lol
Haven't been able to find one tho...only a few that come close where the cover manually slides down...not the springloaded snap action of the movie :((
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Re: That's not a matrix phone!! lol
Cant find that model on Nokia's site anymore...
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Re: That's not a matrix phone!! lol
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Phone spec
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Re: Phone spec
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