Google Named Brand Of The Year

from the useless-polls dept

While I don't doubt that it's probably true, this story is already getting overhyped. A UK "branding agency" using a web poll determined that Google is the "Brand of the Year" according to those people who answered - beating out Apple, Coca-Cola and Ikea. I'm wondering why news organizations immediately trust a web-based poll, though. Even worse, the group that ran the poll claims that those who answered were "above averagely intelligent", though they don't explain how they know this. While it's very likely that Google is a very popular brand these days (amazingly done with next to no advertising), using such a poll to determine that fact seems questionable.

2 Comments | Leave a Comment..


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  1.  

    Are you above averagely intelligent?

    identicon
    Chris, Feb 12th, 2003 @ 11:38am

    "the group that ran the poll claims that those who answered were "above averagely intelligent", though they don't explain how they know this."

    Why, another poll, of course!

    reply to this | link to this | view in thread ]

  2.  

    generic domain names

    identicon
    aNonMooseCowherd, Feb 12th, 2003 @ 5:00pm

    If it is true, it helps debunk the myth that you need a generic domain name (like "food.com") to be successful. Among the best known web sites are Ebay, Amazon, and Google. None of these names are generic, except maybe the "E" in Ebay.

    reply to this | link to this | view in thread ]


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