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Amazon Ditches TV For Word Of Mouth
from the who-needs-TV? dept
Remember the days when every other commercial on TV was for a dot com? They were funny, but there was always a nagging question as to whether or not those ads actually drove sales. There were stories of people who knew all the funny dot com ads, but couldn't actually name which companies those ads were for or what they did. Now, Amazon.com, with their constant number crunching, has determined that TV sales don't increase sales to a point that makes them worthwhile, and thus (according to the NY Times) are completely ditching all TV advertising. Instead, in their usual publicity-seeking manner, they claim they're "giving that money back to consumers", by continuing their free shipping program, and hoping that word of mouth advertising will help drive sales.
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Bezos is very smart. By merely mentioning that they are forgoing tv and print advertising, they have garnered more attention than they would have if they ran print and tv ads.
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