Why Hackers Are Good For Business
from the make-things-better,-make-users-happier dept
This theme is appearing a lot today... Wired Magazine has an article pointing out that companies should embrace those who "hack" their offerings. While Microsoft is freaking out about hackers modding the Xbox, TiVo has a rabid core of fans who are thrilled that TiVo has let them hack away on the device. Letting people take your product and make it better helps drive the demand for your product. It also open up new opportunites and markets that might not have been there before.
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Hmmm... I'm not so sure, Mike
As a consumer I'm not saying the hacking is wrong. People should be allowed to do anything they want with products they have purchased. I've hacked my Tivo, and recommend it. I would say, though, that the hacks may often conflict with the company's plan, so the company may try to prevent it, or at least not support it.
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Re: Hmmm... I'm not so sure, Mike
In the case of the cue cats, the hacks created a ton of new uses that a smart company would have tried to capitalize on. It was just that Digital Convergence was so blindly focused on their single business model that they got blind sided.
If consumers are doing something that ruins your business model, it just means you picked the wrong business model. Consumers aren't going to change their behavious. You need to change yours.
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