AOL Losing Subscribers

from the ouch dept

It really wasn't that long ago that people would try to predict, in terms of months, how long it would take AOL to add another million subscribers. They used to push out press releases with glee, stating just how quickly they'd hit the next milestone. Now, however, with their latest earnings report, they hid a rather embarrassing number on that topic: last quarter AOL lost subscribers for the first time. This is despite their massive advertising push to get people to sign up for the latest version of their software. Chances are that most of those subscribers switched to a broadband provider, since AOL still doesn't seem to have its broadband act together.

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