Retailers Using Smart Shelves

from the don't-mess-with-the-smart-shelves dept

Gilette is getting ready to test new "smart shelf" technology in both Wal-Mart and Tesco stores. The technology is supposed to alert store employees when stocks are running low, and also to help prevent theft. It's a little confusing how that last part works. If you take something off the shelf and don't pay for it in a certain amount of time, will they track you down? The system uses RFID technology, which people have been talking about for a while. Apparently, it's finally getting cheap enough to use. The article also discusses that there are some privacy fears associated with the technology, saying that it can make for a very "Minority Report-ish" situation where advertisements can read the products you have and then advertise specifically based on that.

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