Overhype

Overhype

by Mike Masnick




Stealth Driving?

from the heads-up-display-with-attitude dept

Pontiac is getting ready to launch a new Grand Prix with a "stealth mode" feature. When driving at night, drivers will be able to push the stealth mode button which activates a heads up display that is projected on the windshield. The difference between this and any other headsup displays is that this one will turn off all interior lights, including the current gauges, to give the driver the "feel" that they've gone into an invisible mode. While it sounds like a neat marketing gimmick, I can see how this might actually confuse more drivers than it helps.

4 Comments | Leave a Comment..

 
 

Reader Comments (rss)

(Flattened / Threaded)

  1. Dec 31st, 2002 @ 3:26am

    Stealth mode

    This reminds me of a child sitting under a table with his hands over his eyes, saying "you can't see me".

    Has auto design completely run amuck? Did someone in a focus group somewhere say that one of their wishes for a next generation car is "the ability to pretend I'm invisible"?

    (reply to this comment) (link to this comment)

  2. Dec 31st, 2002 @ 8:42am

    No Subject Given

    That sound you hear is the plaintiff's attorneys lining up to sue Pontiac the first time somebody in stealth mode is the cause of an accident.

    (reply to this comment) (link to this comment)

  3. Jan 1st, 2003 @ 11:15am

    The Homer!!!!

    by bart

    Need I say more

    (reply to this comment) (link to this comment)

  4. Jan 1st, 2003 @ 5:17pm

    Re: Stealth Mode?

    by John Hoefer

    I think you guys are missing the point. The HUD on the Grand Prix displays the speed, turn signal, brights indicator, along with the radio station or CD track on the windshield. The new '04 model adds a shift indicator and compass. Stealth Mode on the new model simply shuts off all the dash lights, leaving the HUD on. It does not turn off any exterior lighting. I can't see how that could be a danger to anybody else. I should also note it needs to be turned on manually.

    (reply to this comment) (link to this comment)

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie
  • Plain Text: A CRLF will be replaced by break <br> tag, all other allowable HTML is intact
  • HTML: No formatting of any kind is done without explicitly being written in
  • Allowed HTML Tags: <b> <i> <p> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Close
Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie

Search Techdirt
And now, a word from our Sponsors..



Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Related Stories
Close
E-mail It