007 Hits Tivo, Courtesy Of Best Buy

from the keeping-up-those-promotions dept

TiVo keeps on coming back with different promotion attempts to show broadcasters that TiVos can be good for advertising - since so many seem to be afraid of the amazing, disappearing commercial. The latest, in association with Best Buy, is to forcefeed James Bond snippet movies to various TiVo machines. It's good to see them experimenting with these different business models, but they haven't said much about how successful any of these moves have been.

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  1.  

    No Subject Given

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    gary, Nov 10th, 2002 @ 7:57pm

    I've seen the ad link on my TiVo. I'm as likely to activate the ad as I am to clink on an online pop-up ad. I usually agree with techdirt's opinions, but on this one, I think you just don't get it.

    reply to this | link to this | view in thread ]

  2.  

    Re: No Subject Given

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    Mike (profile), Nov 10th, 2002 @ 11:08pm

    Yeah, I don't know that it's the smartest move, or that it will work at all, and I don't think I was suggesting that one way or the other.

    What I'm happy about is the fact that they're at least TRYING something. While I doubt I would click on such a thing either, it's certainly not as intrusive as a pop-up ad. But, that's not the point. The point is that they're at least experimenting, which is why I asked about the success rate of it.

    reply to this | link to this | view in thread ]

  3.  

    TiVo ads

    identicon
    Keith, Nov 11th, 2002 @ 2:15pm

    I've generally ignored the ad links, though I went through all the "Goldmember" ones last Spring.

    The link is placed in a fairly unobtrusive spot, and is easy to ignore. I do like the fact that you can watch it if you want to, and ignore it if you don't.

    reply to this | link to this | view in thread ]


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