I've said before that broadcasters who decry the death of commercials due to things like TiVo are simply uncreative, and afraid to deal with the fact that TV is changing. We've already written about one network that has experimented with a business model that doesn't rely on traditional commercials and now the NY Times has an article about the Fine Living network, which is experimenting with integrating advertisements and sponsorhsips directly into their shows. I don't necessarily agree with the end result, or have any idea if viewers will respond positively to such things, but I do think it's a good thing that the networks are at least experimenting with new models. It means that (at least some) broadcasters will eventually figure out ways to deal with the changing environment they face, rather than kicking and screaming about how viewers who go to the fridge during a commercial are "stealing" from them.
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