News.com has a fairly long article discussing how, in most peoples' minds, spam includes much more than unsolicited commercial email. They now consider things like opt-in mailing lists, unsolicited political email, and pop up web page ads all to be forms of "spam". Apparently, this worries marketers who are upset that their "legitimate" marketing messages are being ignored. This just shows how out of touch these marketing folks are. Any sort of marketing that disrupts a user's experience, and doesn't give them something they actually want, isn't going to make them feel all warm and fuzzy towards their product. It's going to make them pissed off. I'm not sure why this concept hasn't gotten through to marketing folks.
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