There certainly was a period of time when just about every company was making sure to officially add a ".com" to the end of their name. Then, after the bubble burst, they were practically shoving each other aside to erase the ".com". Now, it turns out, it's back to being "okay" to have a .com in your name, so long as you really are an internet company. Or, that's what the people quoted in the article say. Honestly, I don't think it makes one bit of difference either way. If you're worried about whether the name of your company should have a .com or not, you're probably not spending enough time on important things like "how do we actually make money?".
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