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Product Placement Catching On
from the it's-everywhere,-just-like-American-Express dept
We've talked before about how some are experimenting with non-commercial break methods of producing TV shows. MIT's Tech Review has an article pointing out that product placement is growing in popularity on TV shows, even if you hadn't noticed. Apparently, folks like Nokia and Ford have "sponsored" debut programs of Alias and 24 so that they could be shown entirely without commercials, but with plenty of well placed Nokias and Fords. Some think this is a bad thing, since it blurs the line between advertising and entertainment, but others say it adds a lot more "reality" to these TV shows by putting real brands and real products in the show. Of course, this means that those "real" products will never get used for anything bad, explaining why all the good guys on 24 had to use Macs.
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