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How The Indian Tech Industry Pushed Back Against Nuclear War
from the interesting dept
The latest Thomas L. Friedman column, republished at the Mercury News, looks at how the real reason the nuclear threat between India and Pakistan has calmed down a bit recently is that technology firms in India freaked out over what would happen to their business. He details how many major world conglomerates base a large part of their operations in India, and all got very worried over the past few months, and have threatened to pull out of the country altogether. The local companies made sure that politicians knew just how much damage this was doing to their business, and forced the politicians to calm down a bit. I'm sure not everyone thinks this was the defining factor, but it's still very interesting.
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McDonalds
Maybe that'll be the Microsoft Mantra of the New Millenium.
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