It seems that BlockBuster really is a bit concerned about NetFlix. They're now quietly running tests of subscription based plans that let users keep two movies out at a time all month for $20/month. This is one fewer movie than the NetFlix plan. There are also a few other differences between the two. The biggest, of course, is that this one is store based, and not via the internet. The other is that, unlike the NetFlix deal, you have to return all your movies within a month or you'll face late charges. Part of the appeal of NetFlix is that there are never late charges. BlockBuster says they're just experimenting, and may try different plans with different prices and features in different locations to see what sort of response they get.
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