How To Curb Digital Piracy

from the intelligent-thinking dept

This one goes very well with the story beneath this one. Here's a very intelligent article telling the entertainment industry the easiest way to curb piracy. Instead of putting your customers in jail - start thinking of customers as empowered users - and not viewers. If they're marketing to users, instead of passive receivers of content, you have a lot more options. They can be more creative in ways to make money, while embracing what customers want out of digital content. Of course, the entertainment industry doesn't seem to want to think creatively, and instead prefers its current method of shoving overproduced crap down the throats of sheeple. If the music industry had any visionary people, they'd realize that the market has already changed on them, and instead of trying to hold back the tide, they'd change with it. In the end, they're going to be forced to change anyway - but they're making the process so much more difficult.

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