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   prashant, Jun 18th, 2002 @ 6:50am

   
   

   That article is a tad misleading. While many branded players are interested in the MVNO concept,especially the company that services MVNOs, it's unclear where US operators stand on the issue. It took Virgin Mobile USA two years to get a deal with a carrier. So while the brands might be ready to go, I'm not sure the operators are quite as ready. In fact I'd venture to guess until the US wireless market matures and wireless penetration hits 60%-70% carriers won't be too intereted in MVNO deals. It will make much more sense when carriers believe that they can't grow the market anymore and that branded players will have a better shot at attracting and retaining subs. We're not there yet and probably won't get there until we see some carrier consolidation next year.

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