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Ecommerce Companies Doing Okay
from the dot-coms-cleaned-out dept
Sure, it was fun to laugh at all the silly dot com ecommerce ideas for a while, but it seems that many of the ones who have made it through the collapse are doing okay. A new study shows that the majority of ecommerce sites are now profitable (though, it's a slim majority). Of course, the ones that are doing best are the online versions of catalogs. That makes sense, since they probably had to change their organization the least, and were the ones who best understood the ideas behind mail order economics.
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eCom meets catalog not so rosy..
..the biggest problem seems not to be a technical one - it's more an issue of perception. typically, the web channel is seen as the same as the mail order , without any of the costs. companies happy to drop hundreds of $k on a catalog balk at the idea of spending on a website. then there's the content - most catalog content is inappropriate for the web. i could go on and on.
Jon
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