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Talking Margarine In Your Supermarket Aisle
from the parkay! dept
For years, Parkay margarine has had those annoying commercials with the talking tub of margarine. It seems some advertising genius has decided to outfit a number of the tubs with motion sensors - so they will start yelling at you as you pass them in the supermarket aisle. I think we may have just found the killer app to make people move to online grocery shopping.
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Not surprised..
This doesn't surprise me at all. When I was in grad school (way back in he early 90's) I was involved in a market study of a company that was putting LCD screens on shopping carts, that communicated via a bunch of sensors in the ceiling. When you walked by a particular product a coupon would pop up on the screen, which you could redeem electronically.Also, they had all that data of your route through the store, how long you stopped at a promoted product, etc. We thought that stuff was far more valuable than the coupon service, but being 1991 or 92, the infrasturcture really wasn't in place to support that kind of data. I company went under right after that, and to this day I haven't seen anybody try it again. The Parkay thing seems to be related, although much more annoying!
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Re: Not surprised..
I'm interested in the research that you did, I am researching something similar and would like to speak to you about when and what exactly you were doing. Please email me back so we can discuss this.
Shannon
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No Subject Given
Article in yesterday's paper about heat sensors being installed in supermarket aisles to work out where people stop and what they look at. Of course once, you know thye are there you can have some fun.....
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