Turning Fans Into Spammers

from the now-there's-a-plan dept

Music label Word Records has chosen a ridiculous method of promoting the new Amy Grant album. They're running a contest for her fans on their website. The "contest" is that they will give free passes to whoever spams the most people with the press release about her new album. The more people you spam, the better your chances of winning. Any promotion that tells people to spam their friends (or, anyone) is a bad idea. It's not genuine marketing - it's stupid marketing. However, if they really wanted to do something like this, at the very least, they should have just made it a random drawing of people who passed it on - rather than whoever sends the "most". As it is, it's only encouraging people to pick up one of those "million email" spam CDs and spam everyone around. I wonder, if a spammer does spam people through this contest if Word Records could be held liable for breaking spam laws?

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