Advertisers To Take Over Browsers

from the just-what-we-need dept

Ah. Advertising going one step further. I remember a while back when I thought Neoplanet was going a little too far in offering "customized" browsers that companies could offer surfers. Now, apparently, a new company has created some technology to automatically customize browsers on the fly. So, the next time you go to weather.com, your browser might suddenly become the "weather.com browser" complete with its own toolbar and various other changes. I could actually see how this technology might be useful on some sites - but the potential (and likelihood) of misuse by advertisers is a little scary. Of course, the company claims it will be easy to turn off the software to prevent you from having to suffer through these multi-themed browsers.

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