Most People Don't Want To Pay For Content
from the what-a-day dept
It really is "will we ever pay for content" day here at Techdirt. Here's a new study from Jupiter Media Metrix (a company, by the way, that is probably close to death since no one wants to pay for their content any more) saying that 70% of people surveyed don't understand why anyone would pay for online content. That's not a good sign for those folks looking to set up subscription service plans these days.
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Cross Reference: Where Music Will Be Coming From
It is an interesting combination with the previous story -- people won't pay for "online content," and yet the content industry (what Mr. George Scriban likes to call "Big Content" is premised on the idea that people must pay for content; what's more they must pay for what I call a content/artifact -- buying a music CD entitles you to play that content via the CD...if you want a cassette tape of that music, you should buy a cassette from the record company, and not duplicate the content onto another artifact. Interesting stuff.
Okay, I think I need to start looking for another job...I'm spending too much time thinking and posting about this garbage now...
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I think that it is a false study
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Re: I think that it is a false study
I still think that a lot of people are making mistakes in trying to create subscription systems that simply hide content that isn't that valuable behind a password. If a subscription system is going to work it has to be really premium content that is worthwhile.
I don't think a system that brings in a whole bunch of readers with free content and then suddenly throws up a barrier around half of it is a very smart move.
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Re: I think that it is a false study
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Spot on Mike! Re: I think that it is a false study
That being said, I'm sure you'd find that even traditionally free sites who find a way to have VALUE beyond their free stuff can successfully charge for the added value.
I just don't see any added value anywhere...also, I don't see anything I find I want to pay for that I can't get for free anywhere else.
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Re: Spot on Mike! I think that it is a false study
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Re: Spot on Mike! I think that it is a false study
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