People Don't Understand The Benefits Of Home Networking

from the well,-first,-it-connects-your-computers... dept

A new study has shown that most consumers don't understand why they would want a home network, and companies that make such products need to do a better job marketing their offerings. It seems that many home network promotions focus on the speed and not why a home network is actually useful. Sometimes I wonder where these marketing people come from.

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  1.  

    Misunderstood sales figures

    identicon
    Rigor Mortis, Feb 5th, 2002 @ 6:10pm

    From the article:six percent of U.S. households that own PCs have a home network
    Those six percent are tech loving geeks or know someone who is. I have a hard time seeing that figure grow much without a new killer app. Today, what good is it to them? The grief outweighs the benefit for the average consumer. Geeks (me, you?) love grief.

    reply to this | link to this | view in thread ]

  2.  

    non-geek home network

    identicon
    andrea, Feb 5th, 2002 @ 6:39pm

    A few years ago, my then-boyfriend and I set up a home network (only 2 computers, but what the hey). It was infinitely useful and not that hard to install. It was only a basic networking connection, but it did the job. Not too much grief!
    (At least I think it was a network...)

    reply to this | link to this | view in thread ]

  3.  

    geeky? sure. useful? definitely.

    identicon
    ScooterBoy, Feb 5th, 2002 @ 11:19pm

    ok..

    so i'm sitting here in bed on my laptop, which is connected through my wireless network to the DSL router.. the imac in the corner is playing a streaming broadcast, my roommate is in the dining room doing a crossword puzzle online whilst a friend is checking email from the other computer.

    yes, i'm geeky, but is it really unfeasible that home networking become ubiquitous in the near future? i'm not networked cuz it's "cool"... i'm networked cuz it's "useful".

    reply to this | link to this | view in thread ]


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