Did Time Bend To Apple's Will?

from the who-is-in-whose-pocket? dept

An article in Salon about the new iMac brings up the question that was discussed here as well as many other places. Time Canada let the new iMac secret slip last night a bit early. They later pulled it down, and waited until mid-day (after Jobs' speech) to put it back online. However, Time always publishes this week's issue on their website on Sunday night. So, did Apple get Time Warner to specifically delay publishing the issue until after the speech? It certainly looks like they did. That seems to raise some questions about the integrity of Time magazine... They're basically admitting that they're a marketing device for the new iMac rather than a news magazine.

3 Comments | Leave a Comment..


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  1.  

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    Anonymous Coward, Jan 8th, 2002 @ 5:45am

    Apple gave them a scoop with the story. Shouldn't they be able to say, you can't print this until we have shown it?

    The real question should be, why is this worthy of the cover of time magazine?

    Oh, apple probably paid for it.

    reply to this | link to this | view in thread ]

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    Anonymous Coward, Jan 8th, 2002 @ 10:33am

    Since when was Time a news magazine? How about when they ran the cover story on tornadoes coincident with the release of Twister in the theaters? (Warner Bros, i.e. Time Warner, i.e. the company that owns Time put the movie out)

    reply to this | link to this | view in thread ]

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    Zakk, Jan 8th, 2002 @ 12:24pm

    I suspect that Time signed a Non Disclosure Agreement and by publishing early broke it. Common stuff.

    reply to this | link to this | view in thread ]


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