What's With All The Apple Hype

from the uncharacteristic dept

No one ever said that Apple didn't know how to build up hype in the press. However, they usually don't do it like this. They usually deny anything new and then make some big "surprise" announcement. Occasionally they'll leak a little bit (like they did with the iPod announcement) but then they risk angering those who think the products don't live up to the hype. So why are they building up a ton of hype towards next week's launch of... well... something? No one is really sure. However, it's clear that the marketing folks behind the hype are enjoying the chance to make fun of all the Mac rumor sites that love to speculate on such things. Update: Okay, so I've been looking over the various speculation and rumors about this one going around and my favorite one (even if it's somewhat unlikely) is that Apple is announcing that they're buying Palm. They've talked about it in the past, and now they'd also be getting Be's assets included in the deal...


Reader Comments (rss)

(Flattened / Threaded)

  •  
    identicon
    alternatives(), Jan 3rd, 2002 @ 1:34am

    What does Jobs think he'd get?

    Many of the palm employees are ex-Apple staff. They are Ex Apple staff because of his actions towards the newton.

    Does Jobs REALLY think these talanted ppl will WANT to work for Jobs (and Apple) again? Does Jobs believe that he'll be able to keep the palm staffers?

    *boggle*

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    mhh5, Jan 3rd, 2002 @ 1:43am

    silly SFGate...

    If they wanted to start a rumor that might be shockingly plausible, they should have said Sony and Apple were going to merge... and speculate how apple's digital hub strategy was all part of the 'master plan'...

    Why would apple want to be palm _now_? 1998 was a very long time ago...

    My bet: apple announces LCD iMacs and/or iWalk PDA.....

     

    reply to this | link to this | view in chronology ]

    •  
      identicon
      msykes, Jan 3rd, 2002 @ 11:39pm

      Re: silly SFGate...

      Yeah, the Apple hype is pretty crazy this time, I think it's another "digital device" like the iPod, which was super-overhyped.

      LCD iMacs and new G4's too, but I don't think this is what they are talking about.

      msykes

       

      reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This