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Can E-Commerce Still Be Fun?
from the who-needs-fun? dept
Do you want e-commerce to be a fun experience? Apparently, that's what many online retailers are struggling with now. It used to be that everyone loved adding annoying and stupid gimmicks to their websites to try to keep customers shopping. However, now, they've realized that most shoppers want to get in, buy, and get out, as fast as possible. Some, though, are still trying to add in fun elements to try to put people in a buying mood. I think there's a place for "fun", but I'm not sure it's when I'm shopping...
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Shopping as fun is subjective
1. Select items, add them to the shopping cart.
2. Make a running total, including the overpriced shipping and "handling", easy to see.
3. Checkout quickly.
4. Give me a shipping tracking number.
I can even live with the state sales tax as long as it isn't excessive.
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