The End Of The Celebrity Startup

from the big-name?--who-cares? dept

It's generally a warning when press coverage of a company focuses on the people behind the company and their backgrounds more than the company itself or their products. Hopefully, the age of celebrity dot coms is ending. This is a good thing. The article talks about the closure Flywheel Communications which always seemed like more hype than substance and the troubles facing Matt Damon/Ben Affleck backed LivePlanet.

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