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How PVRs Will Change Television Advertising
from the product-placements-everywhere dept
With more and more people buying PVRs (personal video recorders, like Tivo or Ultimate TV) here's a look at what might happen to television advertising. The writer says that PVRs might really mean the death of the typical commercial, and then looks to the internet for ideas on where advertising revenue can come from. He mentions CBS Marketwatch's new "Budweiser" backgrounds and other more intrusive advertising methods to suggest that product placement or other new intrusive methods of advertising will force their way onto the television.
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What's a PVR?
So many of these 'tech-news' web sites erroneously assume their readership is as technically adept as they are. Sorry, a lot of us, even those of use who read slashdot daily, don't know what all the jillions of acronyms mean. So what's a PVR?
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Re: What's a PVR?
Um. Okay. Sorry. A few people have complained. I usually try not to do things like that. It's a "Personal Video Recorder" like a Tivo. I'll go correct it now...
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