PR Firm Backlash

from the shut-up-already dept

Along with venture capitalists, I tend to blame PR firms for causing a lot of the dot com mania to get out of hand. Apparently, the backlash is starting to hit them. Here are two totally seperate articles about how hard PR firms have been hit. The NY Daily News reports that some dot com clients have simply stopped paying their PR firms who never really did much for them anyway. Meanwhile, Fortune, has an article about how quickly the monthly retainer for PR firms has dropped. Plus, people looking to get high level jobs in PR are actually having to demonstrate that they can do something, and not just that they have a small rolodex and have done "PR" for a year.

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