Sega's New Strategy

from the games-are-the-new-hollywood dept

Sega seems set to give up its role as a producer of consoles and focus on what they arguably do best: software. They'll be making software for their current competitor, Sony. To be honest it's a pretty surprising change in their strateg - especially due to the fact that the Dreamcast initially seemed a viable competitor to the Playstation 2. Like they say, if you can't beat'em join'em (and of course the market is rewarding them for this strategy shift).

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