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Online Advertising To Make A Comeback Someday?
from the give-me-my-ads dept
Ryan writes "With all the dire predictions for online advertising these days, and predictions for them to consume even more bandwidth and annoy more people, here's one article predicting that they'll come back someday. The main reason that is quoted is that online ad budgets average only around 2 percent of total ad budgets, and the major ad companies (CNet, Doubleclick, and AOL) are all beating their EBITDAs. Even this optimistic article warns investors to stay on the sidelines for a while longer to wait for adjustments, and says that companies can't live on online advertising alone. Duh. While the article may have some truth to it, I know that there isn't much in the advertising domain to interest me. I fast forward through TV commercials whenever I can because I don't like them, and I can ignore online ads all the time - I don't know what they think will draw people like me to click again. "
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smart online ads
the 10/2000 issue of HBR had an article on Context Marketing, and one example of online advertising that they thought was smart was J&J's ads for headache relieving pills on financial web sites, that only come up when the market drops over a 100 pts. I thought it was a really clever plan...
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