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Knot Your Typical Dot Com
from the marketing-budget:-$0 dept
Well, the folks over at TheKnot.com certainly know how to get their money's worth out of their PR people. In fact, they convinced Business 2.0 to write an entire article on how they have no marketing budget and still get lots of publicity. Despite that positioning, it is clear that they do act like a typical dot com in many ways, it is good to see that some "dot com" companies are recognizing that spending wisely on marketing makes sense - rather than throwing every other dollar towards a bad TV commercial.
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