The Internet Is A Passing Fad >>
<< Petsmart.com Buys Pets.com Domain
 tdicon 


Culture

by Mike Masnick

Tue, Dec 5th 2000 2:07am





How To Name Companies Part II

from the a-yearly-tradition dept

What is it about early December that makes people want to write about how to name companies? Last year at this time we had a post about naming companies (By the way, if you started reading Techdirt in the past year, go back and read that article. It's funny. Really funny). This year, there's a (not nearly as funny) article about the process that went into changing Andersen Consulting to Accenture. Of course, at the rate companies are going out of business these days, you'll simply be able to pick up old names at liquidation sales. There's a business idea for those of you looking for one, by the way. Buy up the trademarks to business names and sell 'em off. Ooops, looks like someone is already in that business (and they even have cheesey background music on their website - that'll be tough to beat).

3 Comments | Leave a Comment..


If you liked this post, you may also be interested in...
 

Reader Comments (rss)

(Flattened / Threaded)

  1.  

    Names

    identicon
    Ryan, Dec 5th, 2000 @ 11:03am

    All three of these articles were good for a laugh. I went and read the older article, then the new one, then had a look at the last site. I agree that a lot of the names sound like crap these days and they all just kind of blend together. They don't mean anything, and there's just so many that only a few stand a chance. Personally, I still won't remember most of them. The last site's sample catalog looked like a bunch of stuff drawn up with Print Artist or some simple program like that. Maybe I'm getting the wrong impression, but it seemed rather simplistic. Branding is more important than ever these days, but it's nearly impossible with most non-English (or non-whatever-language) words.

    [ reply to this | link to this | view in thread ]

  2.  

    Lucent spins off another name...

    identicon
    mhh5, Dec 5th, 2000 @ 5:02pm

    Starting the fiscal year off fresh with a new name might be the reason for all these spinoff naming stories....

    [ reply to this | link to this | view in thread ]

  3.  

    Re: Lucent spins off another name...

    identicon
    Ryan, Dec 6th, 2000 @ 9:17am

    Maybe, or maybe instead of just seeing the stories and saying, "Well, this is pretty stupid," people are saying, "Well, this is pretty stupid, but now it has socio-economic ramifications. Let's write a bigger story about it."

    [ reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>


The Internet Is A Passing Fad >>
<< Petsmart.com Buys Pets.com Domain
 tdicon 

A word from our Sponsors...
Follow Techdirt
Flattr rss rss

Powered by Postrank

From the Techdirt Archive...
A word from our Sponsors...

Close

Email This