Studies

Studies

by Michael Ho




Read This! 'Calls To Action' Aid Banner Ads

from the send-money-now! dept

By just adding the text "Click here", banner ads seem to enjoy 10 to 40% more click-thru's. Now whether that actually translates into effective advertizing is a totally separate issue....

1 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

    Dec 5th, 2000 @ 12:47pm
  • Heard about that

    by Ryan

    There was a fake banner ad I saw a while back which said something like "People are 10-40% more likely to click on an ad that says 'click here'. So Click Here, you bloody sheep."

    (reply to this comment) (link to this comment)

Add Your Comment

Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML
Save me a cookie
  • Plain Text: A CRLF will be replaced by break <br> tag, all other allowable HTML is intact
  • HTML: No formatting of any kind is done without explicitly being written in
  • Allowed HTML Tags: <b> <i> <p> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Close
Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie

Search Techdirt
And now, a word from our Sponsors..



Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Related Stories
Close
E-mail It