Read This! 'Calls To Action' Aid Banner Ads

from the send-money-now! dept

By just adding the text "Click here", banner ads seem to enjoy 10 to 40% more click-thru's. Now whether that actually translates into effective advertizing is a totally separate issue....

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  1.  

    Heard about that

    identicon
    Ryan, Dec 5th, 2000 @ 12:47pm

    There was a fake banner ad I saw a while back which said something like "People are 10-40% more likely to click on an ad that says 'click here'. So Click Here, you bloody sheep."

    reply to this | link to this | view in thread ]


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