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   Not as much of a surprise to me

   

   Ryan, Dec 1st, 2000 @ 8:20am

   
   

   People are lazy. While it is much easier to do price comparison online, it still requires some work, and there are a good amount of people out there who just rather wouldn't put in that extra effort. I do some shopping around for more expensive books and a few other items, but quite often, especially if I'm in a bit of a hurry, I'll just go to one place. The main reason I use the internet, actually, is larger access. For example (I'll just use the easiest one), it may take a bit longer to get a book online, but I have access to a much larger database than any bookstore can hold. I do believe, though, that internet customers are less willing to stick with a company if they raise their prices. Brand loyalty is much more common offline than online - at least, it is for me.

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